Product Design and development - Experienced working direct with factories, suppliers, buying teams and senior decision makers. I can offer consistent and confident delivery of both commercial and directional design, with ability to add innovative solutions and technical development, fitting through to sign off.
Brand strategy and new business - looking at long-term and emerging global product trends, I use industry insights to analyse new product opportunities and potential areas for growth.
Forecasting - to identify emerging looks, trends and translating them into inspiring, informative and usable information. This can be displayed in the form of tailored insightful presentations to inform your business. At times, this may also include in-house workshops or team brainstorm sessions.
Sourcing - from commercial sourcing at trade events to inspirational or vintage research, I specialise in stretch fabrics, lace, embroidery, trims and key componentry for all market levels. The sourcing service is tailored to the specific needs of clients within budget parameters given.
Colour planning and analysis - colour research and in-house matrix building can be offered as an additional tool. Inspirational mood imagery is supplied to support colour analysis and colour usage ideas, all of which are weighted appropriately. Colour matching, using a wide range of systems.
Catwalk - response to create seasonal visual and written analysis to underpin product plans, followed by an edit that offers a contextual response to the clients brief.
Digital content management - with over 10 years of B2B online fashion trends experience, I am adept at managing a publishing schedule, leading a team to create forward thinking content, using analytics tools to improve user content, working with UX teams and creating inspired content / inputting into CMS.